Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
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Destination, rates & speedsSeller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00074200569
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Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 8th Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6210386-6
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Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Very Good. Eighth Edition. The books text appears to be clean. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Scuffing, and rubbing to the books cover and corners. Size: 29 cm. 640 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Advertising; ISBN: 0132224151. ISBN/EAN: 9780132224154. Dewey Code: 659.1 21. Pictures of this item not already displayed here available upon request. Inventory No: 1561051063. Seller Inventory # 1561051063
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