Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
"synopsis" may belong to another edition of this title.
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 8th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2216304-20
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 8th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6210386-6
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0132224151.G
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102344835
Seller: a2zbooks, Burgin, KY, U.S.A.
Hardcover. Condition: Very Good. Eighth Edition. The books text appears to be clean. Minor shelf and corner wear to the books cover and corners. Binding is still in good condition. Scuffing, and rubbing to the books cover and corners. Size: 29 cm. 640 pages. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Advertising; ISBN: 0132224151. ISBN/EAN: 9780132224154. Dewey Code: 659.1 21. Pictures of this item not already displayed here available upon request. Inventory No: 1561051063. Seller Inventory # 1561051063
Seller: DeckleEdge LLC, Albuquerque, NM, U.S.A.
hardcover. Condition: new. Seller Inventory # Shelfdream0132224151