Marketing PlanPro Premier (Integrated Component)

 
9780132237574: Marketing PlanPro Premier (Integrated Component)
View all copies of this ISBN edition:
 
 

A step-by-step guide to creating a customized marketing plan.

The Marketing Plan Handbook
is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

"synopsis" may belong to another edition of this title.

About the Author:

Marian Burk Wood has held vice presidential-level positions in corporate and nonprofit marketing with Citibank, Chase Manhattan Bank, and the National Retail Federation, as well as management positions with national retail chains. In addition to The Marketing Plan Handbook, she is the author of Marketing Planning: Principles into Practice, geared to the European market. Over the years, she has collaborated with well-known academic experts to coauthor college textbooks on principles of marketing, principles of advertising, and principles of management. Wood has extensive practical experience in marketing planning, having formulated and implemented dozens of marketing plans for a wide range of goods and services. She also has developed numerous chapters, cases, sample plans, special features, exercises, and print and electronic supplements for college textbooks in marketing and related disciplines. A long-time member of the American Marketing Association, Wood holds an MBA in marketing from Long Island University in New York and a BA from the City University of New York. Her special interests in marketing include ethics, segmentation, channels, and B2B marketing.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780136089360: The Marketing Plan Handbook (4th Edition)

Featured Edition

ISBN 10:  0136089364 ISBN 13:  9780136089360
Publisher: Pearson, 2010
Softcover

9780132237550: Marketing Plan Handbook

Pearso..., 2008
Softcover

9780132105200: Marketing Plan Handbook and Pro Premier Marketing Handbook Package

Pearso...
Softcover

9780137053506: The Marketing Plan Handbook

Pearson
Softcover

9780136023777: The Marketing Plan Handbook

Pearson, 2008
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Palo Alto
Published by Pearson Academic Computing (2007)
ISBN 10: 0132237571 ISBN 13: 9780132237574
New Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson Academic Computing, 2007. CD-ROM. Condition: New. Never used!. Seller Inventory # P110132237571

More information about this seller | Contact this seller

Buy New
US$ 60.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Palo Alto Software
Published by Prentice Hall (2007)
ISBN 10: 0132237571 ISBN 13: 9780132237574
New Quantity Available: 1
Seller:
The Mizzou Store, IOF
(Columbia, MO, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2007. CD-ROM. Condition: New. Minor Shelf Wear; Unless stated otherwise herein the notes, complementary books or items are not present; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; Seller Inventory # mon0000102182

More information about this seller | Contact this seller

Buy New
US$ 100.00
Convert currency

Add to Basket

Shipping: US$ 4.55
Within U.S.A.
Destination, rates & speeds