Public Relations Writing: An Issue-Driven Behavioral Approach - Softcover

Kerry Tucker; Doris Derelian

Softcover

ISBN 10: 0132269783 ISBN 13: 9780132269780

Publisher: Prentice Hall College Div, 1993

Synopsis

Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.

About this title

From the Publisher

Progressing systematically from theory to practice, this comprehensive exploration of public relations writing and techniques ties the development of public relations tactics to strategic public relations planning and to the application of educational and behavioral principles.

From the Back Cover

This comprehensive exploration of public relations writing and techniques ties the development of public relations tactics to strategic public relations planning and to the application of educational and behavioral principles. Two important concepts are combined to create a highly effective and ethical approach to public relations writing: Emphasis on a planning system helped organizations create public relations writing and tactics which support public behavior for mutually beneficial positions on issues. Incorporates into public relations writing and tactics educational and behavioral principles that would support the public relations plan e.g., behavioral goals, measurable objectives, strategies, adjustments to adapt to change messages and tactics.

Edition details

• Publisher: Prentice Hall College Div
• Publication date: 1993
• Language: English
• ISBN 10: 0132269783
• ISBN 13: 9780132269780
• Binding: Paperback
• Edition number: 2
• Number of pages: 330