Framework for Marketing Management: International Edition - Softcover

Kotler, Philip T.; Keller, Kevin Lane

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9780132301428: Framework for Marketing Management: International Edition

Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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Other Popular Editions of the Same Title

9780131452589: A Framework for Marketing Management

Featured Edition

ISBN 10:  0131452584 ISBN 13:  9780131452589
Publisher: Pearson College Div, 2007
Softcover