Improve Your Marketing To Grow Your Business: Insights and Innovation That Drive Business and Brand Growth - Hardcover

Hastings, Hunter; Saperstein, Jeff

Hardcover

ISBN 10: 0132331594 ISBN 13: 9780132331593

Publisher: Wharton School Pub, 2007

Synopsis

“Marketing is part art and part science. The ‘art era’ was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.”

–ARTURO MASSA

Leading Global Marketing Executive, Fortune 500 Company

 

How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:

 

• Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more
• New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette
• How to create a marketing culture of accountability, and empower change throughout your organization
• Indispensable reading for every marketing leader, manager, and business strategist

For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results.

 

Discover how to integrate marketing and customer knowledge into everything your company does...leverage technology to identify breakthrough opportunities and marketable innovations...learn faster, act faster, and drive maximum value from every marketing investment you make.

About this title

About the Author

Hunter Hastings is the co-founder and CEO of EMM Group (www.emmgroup.net), an enterprise marketing management consulting firm that helps clients unleash growth by applying best practice-based marketing processes and marketing technology. Hastings spent many years managing brands at Procter & Gamble and Stroh Brewery. Capitalizing on this experience, he has led innovative marketing consulting practices throughout the world, ultimately founding the revolutionary marketing approach now called enterprise marketing management. Hastings’ consulting clients have included Kimberly-Clark, VISA International, Microsoft, Clorox, Gillette, Yahoo!, Kraft, PepsiCo, Hewlett Packard, AT&T, Brown-Forman, Unilever, and Michelin, to name just a few.

 

Jeff Saperstein is the author of Creating Regional Wealth in the Innovation Economy. He is an instructor at San Francisco State University College of Business and a consultant on innovation in marketing and technology. His website is www.creatingregionalwealth.com.

About this edition

• Publisher: Wharton School Pub
• Publication date: 2007
• ISBN 10: 0132331594
• ISBN 13: 9780132331593
• Binding: Hardcover
• Number of pages: 226