Synopsis
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
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From the Back Cover
Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: ninth ] Publisher: Prentice Hall College Div Pub Date: 5/28/1999 Binding: Hardcover Pages: 837 ninth edition. Seller Inventory # 2625573
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management : Analysis, Planning, Implementation, and Control
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Marketing Management : Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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Marketing Management: Analysis, Planning, Implementation, and Control
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hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_419681032