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Synopsis
An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.
"synopsis" may belong to another edition of this title.
From the Back Cover
Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"About this title" may belong to another edition of this title.
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Marketing Management: Analysis, Planning, Implementation, and Control
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: ninth ] Publisher: Prentice Hall College Div Pub Date: 5/28/1999 Binding: Hardcover Pages: 837 ninth edition. Seller Inventory # 2625573
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Marketing Management : Analysis, Planning, Implementation, and Control
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Condition: Good. 9th. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6297655-6
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 4. Seller Inventory # G0132435101I2N00
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 4. Seller Inventory # G0132435101I2N00
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_422036129
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Marketing Management: Analysis, Planning, Implementation, and Control
Seller: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_419681032
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Marketing Management
Published by
Prentice Hall College Div, 1997
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Hardcover
Seller: Library House Internet Sales, Grand Rapids, OH, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. No Jacket. Focuses on the major dcisions that marketing managers and top management in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123546718
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Marketing Management: Analysis, Planning, Implementation, and Control (9th Ed.)
Published by
Prentice Hall, Upper Saddle River, NJ, 1997
ISBN 10: 0132435101
ISBN 13: 9780132435109
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Hardcover
Seller: Persephone's Books, Gastonia, NC, U.S.A.
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Hardcover. Condition: Fine. No Jacket. Ninth Edition. xl, 789 pp., plus appendices. Third printing. Seller Inventory # 043132
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Marketing Management
Seller: AwesomeBooks, Wallingford, United Kingdom
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Hardcover. Condition: Very Good. Marketing Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780132435109
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Marketing Management
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780132435109
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