Tested Advertising Methods (Business Classics Series)

4.23 avg rating
( 758 ratings by Goodreads )
 
9780132446099: Tested Advertising Methods (Business Classics Series)
View all copies of this ISBN edition:
 
 

Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful.
You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 42.00
US$ 125.02

Convert Currency

Shipping: US$ 1.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Caples, John, Hahn, Fred E.
Published by Prentice Hall Direct (1997)
ISBN 10: 013244609X ISBN 13: 9780132446099
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall Direct, 1997. Hardcover. Condition: New. Never used!. Seller Inventory # P11013244609X

More information about this seller | Contact this seller

Buy New
US$ 125.02
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

John Caples
Published by Prentice Hall (1997)
ISBN 10: 013244609X ISBN 13: 9780132446099
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 1997. Hardcover. Condition: New. 5 Sub. Seller Inventory # DADAX013244609X

More information about this seller | Contact this seller

Buy New
US$ 126.07
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

3.

John Caples; Fred E. Hahn
ISBN 10: 013244609X ISBN 13: 9780132446099
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # S-013244609X

More information about this seller | Contact this seller

Buy New
US$ 169.85
Convert Currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, Rates & Speeds

4.

Caples, John; Hahn, Fred E.
Published by Prentice Hall Direct
ISBN 10: 013244609X ISBN 13: 9780132446099
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall Direct. Hardcover. Condition: New. 013244609X New Condition. Seller Inventory # NEW7.3029384

More information about this seller | Contact this seller

Buy New
US$ 201.75
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds