Items related to Marketing Management: An Asian Perspective
From the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Editorial reviews - marketing management from the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Booknews a textbook for advanced business undergrads and mba students. The authors use an analytical, broad-based approach
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Key Benefit: This book presents Marketing Management ideas within Asian Context and introduces unique Asian marketing ideas and institutions. Key Topics: This book uses actual Asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics.
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- PublisherPrentice Hall
- Publication date1998
- ISBN 10 0132548976
- ISBN 13 9780132548977
- BindingPaperback
- Number of pages1055
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MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE
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SP PRENTICE HALL
(1998)
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MARKETING MANAGEMENT: AN ASIAN PERSPECTIVE
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(1998)
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ISBN 13: 9780132548977
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Book Description Condition: Brand New. Brand New! Fast Delivery , Delivery with in 6-9 working Day Only , Original Edition. Excellent Quality, Printing In English Language, Quick delivery by FEDEX & DHL. Our courier service is not available at PO BOX& APO BOX. Seller Inventory # CBST 9780132548977
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Marketing Management: An Asian Perspective
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Marketing Management: An Asian Perspective
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Marketing Management: An Asian Perspective
Published by
Prentice Hall
(1998)
ISBN 10: 0132548976
ISBN 13: 9780132548977
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Softcover
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