Items related to Advertising & IMC: Principles and Practice
Synopsis
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-- <>An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"synopsis" may belong to another edition of this title.
- PublisherPearson College Div
- Publication date2012
- ISBN 10 0132606313
- ISBN 13 9780132606318
- BindingHardcover
- LanguageEnglish
- Number of pages688
- Rating
Search results for Advertising & IMC: Principles and Practice
International Edition
Advertising & IMC: Principles and Practice, 9th edition
International EditionSeller: Sizzler Texts, SAN GABRIEL, CA, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: New. Dust Jacket Condition: New. 5th or later Edition. **INTERNATIONAL EDITION** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments go through via USPS/UPS/DHL with tracking numbers. Great professional textbook selling experience and expedite shipping service. Seller Inventory # ABE-10787132516
Quantity: 20 available
International Edition
Advertising & IMC: Principles and Practice, 9th
International EditionSeller: Aideo Books, San Marino, CA, U.S.A.
Seller rating 5 out of 5 stars
Trade paperback. Condition: New in new dust jacket. 9th ed. ***INTERNATIONAL EDITION*** Read carefully before purchase: This book is the international edition in mint condition with the different ISBN and book cover design (Exclude Chapter 3), the major content is printed in full English as same as the original North American edition. The book printed in black and white, generally send in twenty-four hours after the order confirmed. All shipments contain tracking numbers. Great professional textbook selling experience and expedite shipping service. Sewn binding. Cloth over boards. 688 p. Audience: General/trade. Seller Inventory # K153B0000479
Quantity: Over 20 available