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Consumer Behavior - Buying, Having, and Being (Instructor Edition)
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Consumer Behavior - Buying, Having, and Being (Instructor Edition)
Seller: George Cross Books, Lexington, MA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Near Fine. No Jacket. 10th Edition. Hardcover. No Dust Jacket. Unused Instructor Review copy of the 10 edition of Solomon's Consumer Behavior. "Consumer Behavior: Buying, Having, and Being by Michael R. Solomon is a widely used textbook that explores how consumers make decisions, focusing on the psychological, social, and cultural factors that influence purchasing, ownership, and identity. It examines how products and consumption shape our lives, self-perception, and social experiences, with updated editions covering digital trends like social media and e-commerce. The book is structured around themes like perception, motivation, decision-making, self-identity, and cultural influences, making it relevant for both students and marketing professionals.". Seller Inventory # 46741