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Synopsis
The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.
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From the Back Cover
The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.
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Introduction to Marketing Communications: An Integrated Approach
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Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-888-698
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Introduction to Marketing Communications: An Integrated Approach
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Introduction to Marketing Communications: An Integrated Approach
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0132690853.VG
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Introduction to Marketing Communications : An Integrated Approach
Published by
Pearson Education, Limited, 1997
ISBN 10: 0132690853
ISBN 13: 9780132690850
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Introduction to Marketing Communications: An Integrated Approach
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Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0132690853.VG
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Introduction to Marketing Communications: An Integrated Approach
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Introduction to Marketing Communications
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hardcover. Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # rev3605360182
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Introduction to Marketing Communications: An Integrated Approach
Published by
Prentice Hall, Upper Saddle River, NJ, 1997
ISBN 10: 0132690853
ISBN 13: 9780132690850
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Hardcover. Condition: Good. Edition Unstated. Used good, writing/highlighting Multiple copies available this title. Quantity Available: 22. Category: Business, Finance & Marketing; Communications & Media. ISBN: 0132690853. ISBN/EAN: 9780132690850. Pictures of this item not already displayed here available upon request. Inventory No: ABE373387894. Seller Inventory # ABE373387894
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Introduction to Marketing Communications : An Integrated Approach
Published by
Prentice Hall, Upper Saddle River, NJ, 1997
ISBN 10: 0132690853
ISBN 13: 9780132690850
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Edition Unstated. Used book, light shelf wear, very good condition, text appears very clean. binding is in good sturdy condition. Multiple copies available this title. Quantity Available: 15. Category: Business, Finance & Marketing; Communications & Media. ISBN: 0132690853. ISBN/EAN: 9780132690850. Pictures of this item not already displayed here available upon request. Inventory No: ABE333969164. Seller Inventory # ABE333969164