Synopsis
The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.
"synopsis" may belong to another edition of this title.
From the Back Cover
The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. Many real-world and international examples are presented, providing a foundation for building a sound marketing communications plan.
"About this title" may belong to another edition of this title.
Search results for Introduction to Marketing Communications: An Integrated...
Seller Image
Introduction to Marketing Communications: An Integrated Approach
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships via media mail. Seller Inventory # OTV.0132690853.G
Stock Image
Introduction to Marketing Communications : An Integrated Approach
Published by
Pearson Education, Limited, 1997
ISBN 10: 0132690853
ISBN 13: 9780132690850
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. US Ed. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2216579-20
Stock Image
Introduction to Marketing Communications : An Integrated Approach
Published by
Prentice Hall, Upper Saddle River, NJ, 1997
ISBN 10: 0132690853
ISBN 13: 9780132690850
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Edition Unstated. Used book, light shelf wear, very good condition, text appears very clean. binding is in good sturdy condition. Multiple copies available this title. Quantity Available: 15. Category: Business, Finance & Marketing; Communications & Media. ISBN: 0132690853. ISBN/EAN: 9780132690850. Pictures of this item not already displayed here available upon request. Inventory No: ABE333969164. Seller Inventory # ABE333969164
Stock Image
Introduction to Marketing Communications: An Integrated Approach
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-888-698
Buy Used
US$ 14.42
US$ 23.57 shipping
Ships from France to U.S.A.
Ships from France to U.S.A.
Quantity: 1 available