Consumer Behavior MyMarketingLab Access Code: Includes Pearson eText - Hardcover

Solomon, Michael R.

Hardcover

ISBN 10: 0132720477 ISBN 13: 9780132720472

Publisher: Pearson College Div, 2012

Synopsis

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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About this title

About the Author

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.

Edition details

• Publisher: Pearson College Div
• Publication date: 2012
• Language: English
• ISBN 10: 0132720477
• ISBN 13: 9780132720472
• Binding: Hardcover
• Number of pages: 1