Retail Management: A Strategic Approach (12th Edition)

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9780132720823: Retail Management: A Strategic Approach (12th Edition)
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The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

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Other Popular Editions of the Same Title

9780273768562: Retail Management

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ISBN 10:  0273768565 ISBN 13:  9780273768562
Publisher: Pearson Education Limited, 2012
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9780132720816: Retail Management: A Strategic Approach 12th Ed. (Instructor Review Copy)

Pearso..., 2013
Hardcover

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