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Retail Management: A Strategic Approach (12th Edition) - Hardcover

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9780132720823: Retail Management: A Strategic Approach (12th Edition)

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The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

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Berman, Barry R.; Evans, Joel R.
Published by Pearson, 2012
ISBN 10: 0132720825 ISBN 13: 9780132720823
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Evans, Joel R.,Berman, Barry R.
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Barry R. Berman And Joel R. Evans
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Hardcover. Condition: Very Good. 12Th Edition; The book is in great overall condition, showing only minor cosmetic wear.; - We're committed to your satisfaction. We offer free returns and respond promptly to all inquiries. Your item will be carefully wrapped in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence. Seller Inventory # HVD27-12177-OS-0

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