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Retail Management: A Strategic Approach (12th Edition) - Hardcover

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9780132720823: Retail Management: A Strategic Approach (12th Edition)

Synopsis

The text that helps readers thrive in today’s retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  

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  • PublisherPearson
  • Publication date2012
  • ISBN 10 0132720825
  • ISBN 13 9780132720823
  • BindingHardcover
  • LanguageEnglish
  • Number of pages624
  • Rating
    • 3.96 out of 5 stars
      89 ratings by Goodreads

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Evans, Joel R., Berman, Barry R.
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ISBN 10: 0132720825 ISBN 13: 9780132720823
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