Items related to Microeconomics
Synopsis
A textbook adaptable to several types of courses, including a one-quarter or one-semester course covering the core material, a longer course that includes such topics as uncertainty and market failure, or a course emphasizing specific topics such as modern pricing theory or business strategy. Assuming a potential readership from diverse backgrounds, uses no calculus and marks the more advanced sections with warning asterisks. Incorporates changes in the field over the past few years, including the new importance given to game theory and the strategic interaction of firms. First published in 1989 and most recently in 1995. Answers are provided for selected problems. Annotation c. by Book News, Inc., Portland, Or.
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From the Publisher
Written by two of the most distinguished authors in the field, the third edition of this popular and highly acclaimed text continues to present microeconomic theory in an accessible manner. Featuring examples of business and pubic policy applications in each chapter, this text demonstrates theory at work in real companies, industry, and government to give students a more relevant and engaging treatment of microeconomics. Conveying the very latest developments in the field through lucid exposition and always with a minimum of mathematics, this text is now full-color and has numerous graphs and illustrations to make it the clearest written, most current and engaging microeconomics text available.
From the Back Cover
This well-received book is a market leader in the field of Microeconomics, and demonstrates how microeconomics can be used as a tool for both managerial and public-policy decision making. Clear writing style and graphs compliment the integrated use of current, real world industry examples throughout the book. It emphasizes relevance and application to cover modern topics—such as Game Theory and economics of information—and examples—such as United States v. Microsoft, pricing cellular phone service, and Internet auctions. Coverage of other up-to-date issues includes supply and demand, cost, consumer behavior, individual and market demand, market failure, and the role of government. For individuals with an interest in economics, microeconomic theory, and price theory.
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- PublisherPrentice Hall
- Publication date1997
- ISBN 10 0132729237
- ISBN 13 9780132729239
- BindingHardcover
- Number of pages726
- Rating
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