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Marketing: An Introduction - Softcover

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9780132744034: Marketing: An Introduction

Synopsis

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.

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9780273767183: MARKETING : AN INTRODUCTION ED.11

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ISBN 10:  0273767186 ISBN 13:  9780273767183
Publisher: PEARSON, 2012
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