Marketing: An Introduction, Student Value Edition (11th Edition)

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9780132744171: Marketing: An Introduction, Student Value Edition (11th Edition)

This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

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Armstrong, Gary, Kotler, Philip
Published by Prentice Hall (2012)
ISBN 10: 0132744171 ISBN 13: 9780132744171
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