This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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Book Description Prentice Hall, 2012. Loose Leaf. Book Condition: New. Bookseller Inventory # P110132744171
Book Description Prentice Hall, 2012. NA. Book Condition: New. 11. Bookseller Inventory # DADAX0132744171