Selling Today: Creating Customer Value, Sixth Canadian Edition with Companion Website (6th Edition) - Softcover

Manning, Gerald L.; Ahearne, Michael L.; Reece, Barry L.; MacKenzie, H.F. (Herb)

Softcover

ISBN 10: 0132865130 ISBN 13: 9780132865135

Publisher: Pearson Education Canada, 2012

Synopsis

Selling Today offers students a combination of selling fundamentals and new selling strategies needed to succeed in today’s business environment. The applied focus of the text provides students with all of the skills required for developing and implementing relationships, product, customer, and presentation strategies.

Edition details

• Publisher: Pearson Education Canada
• Publication date: 2012
• Language: English
• ISBN 10: 0132865130
• ISBN 13: 9780132865135
• Binding: Paperback
• Edition number: 6
• Number of pages: 576