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Essentials of New Product Management - Hardcover

 
9780132865845: Essentials of New Product Management
A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.

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  • PublisherPrentice Hall
  • Publication date1998
  • ISBN 10 013286584X
  • ISBN 13 9780132865845
  • BindingHardcover
  • Edition number1
  • Number of pages304

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Urban, Glen L.; Huser; Dholakie
Published by Prentice Hall (1998)
ISBN 10: 013286584X ISBN 13: 9780132865845
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Urban, Glen L. and Hauser, John R. and Dholakia, Nikhilesh
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ISBN 10: 013286584X ISBN 13: 9780132865845
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