: This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal. Invaluable for managers on short courses in corporate strategy, competitive strategy, business policy and strategic management; for MBA and other students; as reference material for managers' bookshelves, and for aspiring managers wishing to improve their knowledge and skills.
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About the Author:
DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.
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1. Essence Competitive Strategy (Paperback)
Published by
Pearson Education (US), United States
(1995)
ISBN 10: 0132914778
ISBN 13: 9780132914772
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Book Description Pearson Education (US), United States, 1995. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. Seller Inventory # AAV9780132914772
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2. Essence Competitive Strategy (Paperback)
Published by
Pearson Education (US), United States
(1995)
ISBN 10: 0132914778
ISBN 13: 9780132914772
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Paperback
Quantity Available: 10
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Book Description Pearson Education (US), United States, 1995. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix. Seller Inventory # AAV9780132914772
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4. Essence Competitive Strategy
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6. Essence Competitive Strategy (The Essence of Management)
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