Essence of Competitive Strategy, The - Softcover

Faulkner, David; Bowman, Cliff

 
9780132914772: Essence of Competitive Strategy, The
Softcover
ISBN 10: 0132914778 ISBN 13: 9780132914772
Publisher: Pearson P T R, 1995

Synopsis

: This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal. Invaluable for managers on short courses in corporate strategy, competitive strategy, business policy and strategic management; for MBA and other students; as reference material for managers' bookshelves, and for aspiring managers wishing to improve their knowledge and skills.

"synopsis" may belong to another edition of this title.

About the Author

DAVID FAULKNER and CLIFF BOWMAN are members of the faculty at the Cranfield School of Management, U.K.

From the Back Cover

: This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the s we choose?" These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal. Invaluable for managers on short courses in corporate strategy, competitive strategy, business policy and strategic management; for MBA and other students; as reference material for managers' bookshelves, and for aspiring managers wishing to improve their knowledge and skills.

"About this title" may belong to another edition of this title.

Publisher
Pearson P T R
Publication date
1995
Language
English
ISBN 10 
0132914778
ISBN 13 
9780132914772
Binding
Paperback
Edition number
1
Number of pages
144