The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Instructor's Manual (0-13-010993-2). PowerPoint Slides (0-13-010994-0).
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The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.
"'New edition of a widely used and respected strategy textbook. Extensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP
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Condition: Muy bueno. : Este libro de Gerry Johnson y Kevan Scholes es una guía completa sobre los conceptos, métodos analíticos y procesos de desarrollo, selección, formulación e implementación de estrategias corporativas. Incluye texto y casos prácticos para facilitar la comprensión y aplicación de los conceptos. Es una herramienta útil tanto para estudiantes como para profesionales en el campo de la administración y la economía. EAN: 9780132964197 Tipo: Libros Categoría: Negocios y Economía Título: Exploring Corporate Strategy Autor: Gerry Johnson| Kevan Scholes Editorial: Prentice-Hall Idioma: en Páginas: 575 Formato: tapa blanda. Seller Inventory # Happ-2024-05-15-704915bb
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