The text of "Exploring Corporate Strategy" is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text should help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.
"synopsis" may belong to another edition of this title.
This book covers all the underlying concepts, analytical methods and practical implications of corporate strategy, and how they can be applied successfully to organizations. Provides an understanding of what corporate strategy is, why strategic decisions are important, and gives approaches to formulating strategy. Presents two views of corporate strategies: 1) economic analysis and planning, 2) organizational decision making within a social, political and cultural process. The book includes cases from international and European companies illustrating the important concepts and principles of corporate strategy and strategic management.
"About this title" may belong to another edition of this title.
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Condition: Muy bueno. : Este libro, 'Exploring Corporate Strategy: Text and Cases', es una guía completa sobre estrategia corporativa y gestión estratégica. Cubre conceptos subyacentes, métodos analíticos e implicaciones prácticas, mostrando cómo aplicarlos con éxito en organizaciones. Los autores analizan la estrategia corporativa desde una perspectiva económica y de planificación, así como desde la toma de decisiones organizacionales dentro de un proceso social, político y cultural. Esta tercera edición incluye estudios de caso de empresas internacionales y europeas, y está diseñada para ayudar a los gerentes a tomar decisiones sobre el cambio e implementarlo con habilidad. EAN: 9780132974417 Tipo: Libros Categoría: Negocios y Economía Título: Exploring Corporate Strategy Autor: Gerry Johnson| Kevan Scholes Editorial: Prentice Hall Idioma: en Páginas: 576 Formato: tapa blanda. Seller Inventory # Happ-2025-05-16-0f2092dc
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