Synopsis
Designed for undergraduate and postgraduate courses in sociology and social psychology, this textbook looks at the quantitative methodology of social representations research, using empirical and graphical illustrations and data tables.
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From the Back Cover
This is the first authoritative text on the essential quantitative methodology of social representations research.Clearly explains the three notions which are essential to the study of social representations-- objectivication, organizing principles, and anchoring. Describes techniques of data analysis-- e.g., automatic classification, analysis of correspondence, discriminant analysis--needed to use these notions. Features more than 30 empirical illustrations, 26 graphical illustrations, and 36 data tables.For those interested in social psychology and sociology.
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