Business Communication Today + New Mybcommlab With Pearson Etext - Hardcover

Bovee, Courtland L.; Thill, John V.

Hardcover

ISBN 10: 0133052559 ISBN 13: 9780133052558

Publisher: Pearson College Div, 2012

Synopsis

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-- Real-world training for the business world of today and tomorrow.

The field’s leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that readers can count on to prepare them for real business practice. Other textbooks release new editions that don’t reflect their copyright year, training readers in practices from last decade–Bovée/Thill provides real-world training for the business world of today and tomorrow.

This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders.

About this title

About the Author:

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

About this edition

• Publisher: Pearson College Div
• Publication date: 2012
• ISBN 10: 0133052559
• ISBN 13: 9780133052558
• Binding: Hardcover
• Number of pages: 720