Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
"synopsis" may belong to another edition of this title.
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Fair. Appropriate for courses in Advertising Management. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Seller Inventory # 00110403583
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Fair. Appropriate for courses in Advertising Management. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Seller Inventory # CIN0133057151A
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0133057151.G
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0133057151I3N00
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780133057157. Seller Inventory # 5966577
Quantity: 1 available
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. Appropriate for courses in Advertising Management. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Seller Inventory # 00109249724
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. Appropriate for courses in Advertising Management. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. Seller Inventory # CIN0133057151VG
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780133057157. Seller Inventory # 9278456
Quantity: 1 available
Seller: Peak Pearl LLC, Holly Springs, NC, U.S.A.
Hardcover. Condition: As New. Like new, never been used. Seller Inventory # D9780133057157
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 5th sub edition. 754 pages. 10.00x7.50x1.50 inches. In Stock. Seller Inventory # 0133057151
Quantity: 1 available