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Synopsis
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
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From the Back Cover
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
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Advertising Management (5th Edition)
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0133057151.G
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Advertising Management (5th Edition)
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0133057151I3N00
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Advertising Management
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Pearson Education, Limited, 1995
ISBN 10: 0133057151
ISBN 13: 9780133057157
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Advertising Management
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780133057157. Seller Inventory # 5966577
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Advertising Management (5th Edition)
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780133057157. Seller Inventory # 9278456
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Advertising Management (5th Edition)
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Advertising Management (5th Edition)
Seller: Revaluation Books, Exeter, United Kingdom
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Hardcover. Condition: Brand New. 5th sub edition. 754 pages. 10.00x7.50x1.50 inches. In Stock. Seller Inventory # 0133057151
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Advertising Management (5th Edition)
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
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Hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0133057151