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Strengthen workforce and employee engagement in today’s “new normal” organizational environment! Today’s workforces, today’s companies, and today’s business environments have all changed radically: even if the economy improves, companies will stay lean, and continue to rely heavily on contingent workforces. Engagement is more crucial than ever, but old approaches to achieving it simply no longer work. In Practices for Engaging the 21st Century Workforce , Bill Castellano presents a comprehensive, innovative model of engagement that responds to today’s new realities, and helps you anticipate tomorrow’s. Drawing on 25+ years as a pioneering HR innovator, practitioner, and researcher, Castellano offers a crystal-clear definition of engagement, identifies its real drivers, and specifies achievable strategic outcomes of engagement. He presents powerful new research on how to engage today’s multidimensional and changing workforce, in an environment that’s as complex as today’s workers are. You’ll learn how to develop adaptable organizational structures and multidimensional HR management systems tailored to the needs of today’s workforces: systems that not only strengthen engagement but also deliver the business performance benefits promised by greater engagement. Throughout, Castellano supports his insights with profiles and case studies from many of the world’s leading organizations, including IBM, Ernst & Young, Google, SAS, Whole Foods, American Express, Colgate-Palmolive, and ARDEC (US Military R&D Center). An indispensable resource for every HR leader, strategist, practitioner, and student.
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Yesterday’s engagement techniques don’t work anymore. Here’s what does:
Dr. William G. Castellano is the Executive Director of the Joint Center for Management Development, a Clinical Associate Professor at the Rutgers Business School and School of Management and Labor Relations, and the former Director of the Center for HR Strategy and HRM Undergraduate Programs. His research, teaching, and consulting activities are focused on the effective management of contract human capital and strategic alliances, employee engagement, and aligning business and Human Resource (HR) strategies to enhance organizational effectiveness. Bill has more than 30 years of experience working in corporate Fortune 50, entrepreneurial, and research environments. Before joining Rutgers University, he was a Managing Partner at an executive search firm and a Chief Marketing Officer at a national HR outsourcing company. He also held senior HR management positions at Merrill Lynch and Manufacturers Hanover Trust where he was involved with HR strategies and practices that supported both individual business groups and the global enterprise. Bill is an accomplished researcher publishing his work in practitioner and academic journals and is a frequent speaker at national HR and business conferences.
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