Integrated Advertising, Promotion, and Marketing Communications - Softcover

Clow, Kenneth E.; Baack, Donald

Softcover

ISBN 10: 0133131017 ISBN 13: 9780133131017

Publisher: Pearson College Div, 2013

Synopsis

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package

Package consists of

0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --

0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications

About this title

From the Back Cover

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About the Author

Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing, 4th edition, Sports Marketing, and Marketing Management. His articles appear in journals such as Journal of Business Research, The Journal of Marketing Management, the Journal of Services Marketing, the Journal of Contemporary Business Issues, the Journal of Restaurant and Foodservices Marketing, Journal of Professional Services Marketing, Services Marketing Quarterly and The Journal of Hospitality and Leisure Marketing.

Edition details

• Publisher: Pearson College Div
• Publication date: 2013
• ISBN 10: 0133131017
• ISBN 13: 9780133131017
• Binding: Paperback
• Language: English
• Number of pages: 466