This textbook explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of marketing strategies.
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Book Description Prentice Hall. Book Condition: Good. 0133131033 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z0133131033Z3