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Synopsis
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.
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Advertising principles and practice
Published by
, Prentice Hall International, 1995
ISBN 10: 0133152197
ISBN 13: 9780133152197
Used
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Seller: librisaggi, SAN VITO ROMANO, Italy
Seller rating 4 out of 5 stars
brossura. Condition: Buono (Good). 0. Copertina cartonata in buono stato.Tagli sporchi di polvere e pagine integre. 0133152197 Buono (Good) . Book. Seller Inventory # BOOK-U-010905087
Quantity: 1 available