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Synopsis
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About the Authors
Gary Armstrong is a Lecturer in the Department of Sport Science at Brunel University.
Philip Kotler, Ph.D.is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including "Marketing Management", the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
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Marketing : An Introduction: 2014 My Marketing Lab with Pearson EText -- Access Card -- for Marketing
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