Salesforce.com Secrets of Success: Best Practices for Growth and Profitability (2nd Edition)

Softcover

ISBN 10: 013351739X ISBN 13: 9780133517392

Publisher: Prentice Hall, 2013

New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com

 

From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit.

 

Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com’s most recent releases.

 

Reflecting all that’s been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You’ll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today’s key obstacles to maximizing the value of Salesforce.com.

 

New coverage in this revised edition includes

• Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value
• Leveraging tablets and smartphones to build your CRM strategy
• Identifying prospects and delighting customers through Salesforce.com’s Social CRM capabilities
• Promoting more effective internal and external collaboration with Chatter
• Identifying best practices for going “all Cloud”—and managing the attendant risks
• Establishing realistic “hard” and “soft” metrics for everything from productivity and profitability to social CRM performance
• Discovering today’s most valuable third-party AppExchange products

Together with its companion website (SFDC-secrets.com), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.  

About the Author:

David Taber is an internationally recognized IT marketing and management consultant with more than twenty-five years' experience, including twelve years at the VP level or above. His company, SalesLogistix, is a certified implementer of Salesforce.com solutions, with 100 clients in North America, Europe, and Asia. Taber also writes for CIO.com and has a library of more than one hundred fifty articles on Salesforce issues.

Review:

"Cloud computing is changing everything. David Taber has written the definitive guide to navigating this transformation. Every functional vice president should read this book in order to understand how to get maximum value from Salesforce.com, integrate social media into operations, maximize sales and profits, and become a truly customer-focused company."
--Dave Kellogg, CEO, Host Analytics

 

"David Taber maps out our dreams for SFA/CRM, its technical and adoption challenges, and real-world executive strategies for managing the organizational/political work of a Salesforce.com implementation. His guidance is masterful, and this book captures it."
--Rich Mironov, CEO, Mironov Consulting

 

"I have reread David Taber's Salesforce.com ®  Secrets of Success more than a few times now, and I open this book first when I start a new project. Somehow I always seem to find the perfect tips to save me time, strategies to deliver a better project, and anecdotes to make me look good in front of customers.

 

"Salesforce.com® Secrets of Success is my go-to guide for accurately framing a problem, avoiding disaster, and explaining the best solution to my project sponsor.

 

"Read this book, and benefit from David Taber's extensive experience with the Salesforce. com platform while you enjoy his intelligent and witty navigation through the politics and pitfalls of project delivery."
--Dan Weiss, Senior Consultant, Appirio