Essence of Management Creativity, The

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9780133565362: Essence of Management Creativity, The
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Where do ideas come from? How does one overcome obstacles in implementing new ideas? What are synectics, lateral thinking, morphological analysis and brainstorming? Why is it important to redefine problems?
The Essence of Management Creativity is an invaluable reference source for MBA students and managers, whether on a short course or as a reference work for the bookshelf. It is intended to focus upon the core of the subject and is an ideal summary for undergraduates, postgraduates, other students and aspiring managers wishing to improve their knowledge and skills.

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About the Author:

Tony Proctor has held academic positions at Heriot-Watt University (Lecturer in Marketing) and Keele University (Senior Lecturer in Marketing and Head of Department of Management).

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