Items related to Global Marketing Management (Spectrum Book)
For graduate courses in International and Global Marketing.The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
"synopsis" may belong to another edition of this title.
From the Publisher:
The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Fifth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
From the Back Cover:
This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners. This Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. For anyone interested in international and global marketing.
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1989
- ISBN 10 0133572609
- ISBN 13 9780133572605
- BindingPaperback
- Edition number4
- Number of pages783
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Global Marketing Management (The Prentice-Hall series in marketing)
Published by
Prentice-Hall
(1988)
ISBN 10: 0133572609
ISBN 13: 9780133572605
Used
Gebundene Ausgabe
Quantity: 1
Seller:
Rating
Book Description Gebundene Ausgabe. Condition: Gut. 720 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 1477. Seller Inventory # 284783
Buy Used
US$ 50.31
Convert currency
Stock Image
Global marketing management (The Prentice-Hall series in marketing)
Published by
Prentice Hall
(1989)
ISBN 10: 0133572609
ISBN 13: 9780133572605
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_307938952
Buy Used
US$ 335.25
Convert currency
Stock Image
Global Marketing Management (The Prentice-Hall series in marketing)
Published by
Prentice-Hall
(1989)
ISBN 10: 0133572609
ISBN 13: 9780133572605
Used
paperback
Quantity: 1
Seller:
Rating
Book Description paperback. Condition: Very Good. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10845045
Buy Used
US$ 339.24
Convert currency