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Synopsis
his solid, comprehensive treatment of qualitative research by Alfred E. Goldman, Ph.D. and Susan Schwartz McDonald, Ph.D. presents both theory and practice, with a primary emphasis on the practical use of group interview methodologies to develop effective marketing insights. The volume is appropriate for moderators as well as marketing research generalists; product and marketing managers; and marketing educators. The Group Depth Interview is also suitable as a supplement to courses in consumer behavior, market research, and qualitative research.
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The Group Depth Interview: Its Principles and Practices
Published by
Prentice Hall, Englewood Cliffs, NJ, 1986
ISBN 10: 0133654044
ISBN 13: 9780133654042
Used
Soft cover
Seller: Harbor Books LLC, Old Saybrook, CT, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: As New. (Ph/Ama Series in Marketing) Blue card covers, 197pp contents clean and unmarked. Seller Inventory # 012847
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The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing)
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks2081