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Synopsis
his solid, comprehensive treatment of qualitative research by Alfred E. Goldman, Ph.D. and Susan Schwartz McDonald, Ph.D. presents both theory and practice, with a primary emphasis on the practical use of group interview methodologies to develop effective marketing insights. The volume is appropriate for moderators as well as marketing research generalists; product and marketing managers; and marketing educators. The Group Depth Interview is also suitable as a supplement to courses in consumer behavior, market research, and qualitative research.
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- PublisherPrentice Hall
- Publication date1987
- ISBN 10 0133654044
- ISBN 13 9780133654042
- BindingPaperback
- LanguageEnglish
- Number of pages192
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The Group Depth Interview: Its Principles and Practices
Published by
Prentice Hall, Englewood Cliffs, NJ, 1986
ISBN 10: 0133654044
ISBN 13: 9780133654042
Used
Soft cover
Seller: Harbor Books LLC, Old Saybrook, CT, U.S.A.
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Soft cover. Condition: As New. (Ph/Ama Series in Marketing) Blue card covers, 197pp contents clean and unmarked. Seller Inventory # 012847
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Group Depth Interview
Published by
Pearson Education, Limited, 1987
ISBN 10: 0133654044
ISBN 13: 9780133654042
Used
Softcover
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The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing)
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_386262829
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The Group Depth Interview: Principles and Practice
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The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing)
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