The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing) - Softcover

Goldman, Alfred E.; McDonald, Susan Schwartz

 
9780133654042: The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing)
Softcover
ISBN 10: 0133654044 ISBN 13: 9780133654042
Publisher: Prentice Hall, 1987

Synopsis

his solid, comprehensive treatment of qualitative research by Alfred E. Goldman, Ph.D. and Susan Schwartz McDonald, Ph.D. presents both theory and practice, with a primary emphasis on the practical use of group interview methodologies to develop effective marketing insights. The volume is appropriate for moderators as well as marketing research generalists; product and marketing managers; and marketing educators. The Group Depth Interview is also suitable as a supplement to courses in consumer behavior, market research, and qualitative research.

"synopsis" may belong to another edition of this title.

Publisher
Prentice Hall
Publication date
1987
Language
English
ISBN 10 
0133654044
ISBN 13 
9780133654042
Binding
Paperback
Number of pages
192

Other Popular Editions of the Same Title

9780133653960: The Group Depth Interview: Principles and Practice (Ph/Ama Series in Marketing)

Featured Edition

ISBN 10:  013365396X ISBN 13:  9780133653960
Publisher: Prentice Hall, 1987
Hardcover