Synopsis
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
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From the Publisher
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices -- explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
From the Back Cover
This critical examination of marketing practices not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior: Buying, Having, and Being
Published by
Prentice Hall College Div, 1995
ISBN 10: 013365768X
ISBN 13: 9780133657685
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Consumer Behavior : Buying, Having and Being
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Pearson Education, Limited, 1995
ISBN 10: 013365768X
ISBN 13: 9780133657685
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Consumer Behavior: Buying, Having, and Being
Published by
Prentice Hall College Div, 1995
ISBN 10: 013365768X
ISBN 13: 9780133657685
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Consumer Behavior : Buying, Having and Being
Published by
Prentice Hall PTR, Paramus, NJ, U.S.A., 1996
ISBN 10: 013365768X
ISBN 13: 9780133657685
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Consumer Behavior
Published by
Prentice Hall College Div, 1995
ISBN 10: 013365768X
ISBN 13: 9780133657685
Used
Hardcover
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