Items related to Consumer Behavior: Buying, Having, and Being
Synopsis
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
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From the Publisher
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices -- explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
From the Back Cover
This critical examination of marketing practices not only probes the psyche of the American consumer, but also considers the many other consumers around the world whose diverse experiences with buying, having, and being are equally valid and vital to understand. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
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Consumer Behavior : Buying, Having and Being
Published by
Pearson Education, Limited, 1995
ISBN 10: 013365768X
ISBN 13: 9780133657685
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38731693-6
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Consumer Behavior: Buying, Having, and Being
Published by
Prentice Hall College Div, 1995
ISBN 10: 013365768X
ISBN 13: 9780133657685
Used
Hardcover
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hardcover. Condition: Very Good. Has some shelf wear, highlighting, underlining and/or writing. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Seller Inventory # 10039430
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Consumer Behavior : Buying, Having and Being
Published by
Pearson Education, Limited, 1995
ISBN 10: 013365768X
ISBN 13: 9780133657685
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 6693403-6
Quantity: 1 available
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Consumer Behavior: Buying, Having, and Being
Published by
Prentice Hall College Div, 1995
ISBN 10: 013365768X
ISBN 13: 9780133657685
New
Hardcover
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. 3rd. Seller Inventory # 190422083
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Consumer Behavior : Buying, Having and Being
Published by
Prentice Hall PTR, Paramus, NJ, U.S.A., 1996
ISBN 10: 013365768X
ISBN 13: 9780133657685
Used
Hardcover
Seller: Victoria Bookshop, BERE ALSTON, DEVON, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: VG. 3rd Edition. 4to. Book. Seller Inventory # 54
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