Items related to Fashion: From Concept to Consumer

Fashion: From Concept to Consumer - Hardcover

 
9780133708912: Fashion: From Concept to Consumer
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For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.

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From the Publisher:
Organized according to the design and marketing processes in the fashion industry, this textbook offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience.
From the Back Cover:
Key Benefit: Organized according to the design and marketing processes in the fashion industry, this book offers complete coverage on product processes and global influences on the evolution of the entire fashion industry. Lively reading material is enhanced with the author's unique anecdotes from her professional experience. Key Topics: Explains the interrelationship of merchandising and marketing activities with design. Incorporates a global perspective of international fashion centers. Critical marketing issues mentioned throughout. Expands coverage of textiles.

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Fringis, Gini S.
ISBN 10: 0133708918 ISBN 13: 9780133708912
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Fringis, Gini Stephens; Frings, Gini Stephens
Published by Prentice Hall (1996)
ISBN 10: 0133708918 ISBN 13: 9780133708912
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Book Description Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.35. Seller Inventory # G0133708918I3N01

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