Items related to Marketing Strategy and Competitive Positioning
Synopsis
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
"synopsis" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1998
- ISBN 10 0133712532
- ISBN 13 9780133712537
- BindingHardcover
- LanguageEnglish
- Number of pages496
- Rating
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001519888
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR008207185
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbb0019289229
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Hardcover. Condition: Very Good. Marketing Strategy and Competitive Positioning, 2nd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780133712537
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780133712537
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Hardcover. Condition: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0005019415
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Seller: Ammareal, Morangis, France
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # F-183-446
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Marketing Strategy and Competitive Positioning
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Condition: Good. 2 Sub. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP15618019
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Marketing Strategy and Competitive Positioning
Seller: Hamelyn, Madrid, Spain
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Condition: Como nuevo. : Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint. EAN: 9780133712537 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Strategy and Competitive Positioning Autor: Graham J. Hooley| John A. Saunders| Nigel Piercy Editorial: Pearson Education Limited Idioma: en Páginas: 496 Formato: tapa dura. Seller Inventory # Happ-2023-07-26-f09d6963
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-949-900
Quantity: 1 available