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Synopsis
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Seller: AwesomeBooks, Wallingford, United Kingdom
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Hardcover. Condition: Very Good. Marketing Strategy and Competitive Positioning, 2nd Ed. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780133712537
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Marketing Strategy and Competitive Positioning
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 2 Sub. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP97853197
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Marketing Strategy and Competitive Positioning
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 2 Sub. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP15618019
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Published by
Prentice Hall 05/03/1998, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Hardcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780133712537
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Name in front of book. Seller Inventory # CHL10806283
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Published by
Pearson Education (US), United States, Upper Saddle River, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001230395
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Marketing Strategy and Competitive Positioning
Published by
Pearson Education Limited, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Softcover
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: As New. : Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint. EAN: 9780133712537 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Strategy and Competitive Positioning Autor: Graham J. Hooley| John A. Saunders| Nigel Piercy Editorial: Pearson Education Limited Idioma: en Páginas: 496 Formato: tapa dura. Seller Inventory # Happ-2023-07-26-f09d6963
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Published by
Prentice Hall, England, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
Used
Soft cover
Seller: The Raven and the Writing Desk, Ruawai, NORTH, New Zealand
Seller rating 5 out of 5 stars
Soft cover. Condition: Fair. 2nd Edition. Few creases on cover. Extends the scope of the original text and includes a number of new topics in marketing strategy. The main thrust of the text remains competitive positioning, but the content has now been broadened to cover other aspects of competitive marketing strategy. Seller Inventory # 070314
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Marketing Strategy Comp Positioning
Seller: Mooney's bookstore, Den Helder, Netherlands
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Condition: Very Good. Seller Inventory # 69387A6974AF426
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