Business Environment, The: Challenges and Changes - Softcover

Brookes, Ian; Weatherston, Jamie

Softcover

ISBN 10: 0133767167 ISBN 13: 9780133767162

Publisher: Prentice Hall, 1997

Synopsis

This new text is ideal for all students following business context and organizational environment modules as part of a Business Studies or Management undergraduate course or diploma, or post-experience course. Up-to-date, and packed with real-life case studies and examples, the book examines the characteristics, features and complexity of the competitive, economic, legal/political, social, technological and ecological environments, and their influence on organizations, now and in the future.

About this title

From the Back Cover:

Gives readers an in-depth understanding of the many interconnected environments in which today's private and public organizations must operate.Introduces today's business and competitive environment, as well as the many other environments businesses must take into account, including environmental economic, legal, political, social and technological environments. Presents eight case studies of a wide range of private and public organizations, including manufacturing, services, non-profit, small business, national and multinational businesses.All managers, students and others interested in today's business environment.

About the Author:

Jamie Weatherston is Senior Lecturer in the School of Business and Management at University College Northampton.

About this edition

• Publisher: Prentice Hall
• Publication date: 1997
• ISBN 10: 0133767167
• ISBN 13: 9780133767162
• Binding: Paperback
• Edition number: 1
• Number of pages: 384