Items related to Herschell Gordon Lewis on the Art of Writing Copy
Synopsis
This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
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About the Author
Herschell Gordon Lewis (Plantation, FL) is chairman of Communicomp, a direct marketing agency. He is also president of Lewis Enterprises, writing copy for and consulting with clients throughout the world. He is one of the best-known copywriters and consultants in the U.S. and has written Copywriting Secrets and Tactics, Selling on the Net, Sales Letters that Sizzle, and dozens more.
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- PublisherPearson Education Canada
- Publication date1989
- ISBN 10 0133871924
- ISBN 13 9780133871920
- BindingPaperback
- Number of pages448
- Rating
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Herschell Gordon Lewis on the Art of Writing Copy
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On the Art of Writing Copy
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