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Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition) - Hardcover
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About the Author
As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.¿
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Philip Kotler is S. C. Johnson & Son Distinguished...
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- PublisherPearson
- Publication date2015
- ISBN 10 0133973107
- ISBN 13 9780133973105
- BindingHardcover
- LanguageEnglish
- Number of pages720
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Principles of Marketing + Mymarketinglab With Pearson Etext Access Card:
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