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Beginning Behavioral Research: A Conceptual Primer - Hardcover

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9780134369167: Beginning Behavioral Research: A Conceptual Primer

Synopsis

A text for undergraduates with no experience in college-level statistics, showing how to plan an empirical study, interpret data, and report findings. Features summaries, discussion boxes, key terms, and review questions and answers. Treatment of statistics includes examples, basic computations on a

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Key Benefit: This book walks readers step-by-step through the process of designing and conducting an empirical study, analyzing and interpreting the data, and reporting the findings and conclusions — and in the process, encourages and prepares them to be analytical and critical in interpreting research findings — whatever their source. Key Topics: The step-by-step process includes details on: the crafting of a testable idea for research; choosing methods of data collection and measurement; designing and implementing the research study; quantifying the research data; performing inferential analyses; reporting the research project.

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  • PublisherPrentice Hall College Div
  • ISBN 10 0134369165
  • ISBN 13 9780134369167
  • BindingHardcover
  • LanguageEnglish
  • Edition number2
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    • 3.39 out of 5 stars
      41 ratings by Goodreads

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ISBN 10: 0134369165 ISBN 13: 9780134369167
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