Synopsis
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Jon Anton is with the Department of Consumer Sciences at Purdue University and a researcher in the Center for Customer-Driven Quality.
From the Back Cover
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
"About this title" may belong to another edition of this title.
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Hardcover. Condition: Very Good. Customer Relationship Management: Making Hard Decisions with Soft Numbers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780134384740
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management : Making Hard Decisions with Soft Numbers
Published by
Pearson Education, Limited, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Published by
Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Hardcover
First Edition
Seller: Olympia Books, Dowagiac, MI, U.S.A.
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Hardcover. Condition: Near Fine. No Jacket. 1st Edition. Sewn binding. Paper over boards. 208 p. Audience: General/trade. Seller Inventory # ABE-1685634379043
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
Published by
Ashland, Ohio, U.S.A.: Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780134384740. Seller Inventory # 6052464
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