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Synopsis
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
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About the Author
Dr. Jon Anton is with the Department of Consumer Sciences at Purdue University and a researcher in the Center for Customer-Driven Quality.
From the Back Cover
This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their “hard decisions” with the “soft numbers” used to measure customer relationships.
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Hardcover. Condition: Very Good. Customer Relationship Management: Making Hard Decisions with Soft Numbers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780134384740
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
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Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780134384740
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Customer Relationship Management : Making Hard Decisions with Soft Numbers
Published by
Pearson Education, Limited, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 51947481-20
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Customer Relationship Management: Making Hard Decisions with Soft Numbers
Published by
Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
Used
Hardcover
First Edition
Seller: Olympia Books, Dowagiac, MI, U.S.A.
Seller rating 3 out of 5 stars
Hardcover. Condition: Near Fine. No Jacket. 1st Edition. Sewn binding. Paper over boards. 208 p. Audience: General/trade. Seller Inventory # ABE-1685634379043
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
Published by
Ashland, Ohio, U.S.A.: Purdue Univ Pr, 1996
ISBN 10: 0134384741
ISBN 13: 9780134384740
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Hardcover
Signed
Seller: Bingo Used Books, Vancouver, WA, U.S.A.
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Hardcover. Condition: Near Fine. hardback in near fine condition. signed by author. note inside otherwise clean. Signed by Author(s). Seller Inventory # 127529
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Customer Relationship Management: Making Hard Decisions With Soft Numbers
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780134384740. Seller Inventory # 6052464
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Customer Relationship Management
Seller: unifachbuch e.K., Köln, NRW, Germany
Seller rating 5 out of 5 stars
Gebunden. Condition: Neu. Neu Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This text documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their hard decision with the soft numbers used to measure customer relationships. 183 pp. Englisch. Seller Inventory # INF1000000800
Quantity: 6 available