Sales Promotion: Concepts, Methods, and Strategies - Softcover

Blattberg, Robert C.; Neslin, Scott A.

9780134423029: Sales Promotion: Concepts, Methods, and Strategies

Softcover

ISBN 10: 013442302X ISBN 13: 9780134423029

Publisher: Pearson, 1995

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Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.

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About the Author

Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.

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Publisher: Pearson
Publication date: 1995
Language: English
ISBN 10: 013442302X
ISBN 13: 9780134423029
Binding: Paperback
Edition number: 1
Number of pages: 513

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Sales Promotion: Concepts, Methods, and Strategies

Blattberg, Robert C.; Neslin, Scott A.

Published by Pearson, 1995

ISBN 10: 013442302X ISBN 13: 9780134423029

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Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.013442302X.VG

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