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A textbook suited for a one-semester or one-quarter course, offering all aspects of retailing needed by those entering the field or others already making it their careers. This revised and updated edition addresses the changes that confront current practitioners and examines the futures that they face. Vignettes have been placed at the beginnings of chapters, and chapters also feature a section on trends that concisely lists the directions that retailers are taking in specific areas. A video series, paralleling the text, is now available. Annotation copyright Book News, Inc. Portland, Or.
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From the Publisher:
This exceptionally complete introduction to the principles and practices of retailing uses a clear, straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research, and careers. It addresses the fast-paced, broad-ranged changes that are confronting today's practitioners and examines the future that they face.
From the Back Cover:
Key Benefit:This exceptionally complete introduction to the principles and practices of retailing uses a clear, straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research, and careers. It addresses the fast-paced, broad-ranged changes that are confronting today's practitioners and examines the future that they face. Key Topics: Expands coverage of store location and layout to include exciting new retail environments such as festival marketplaces, megamalls, the “mills” outlet centers, etc. Contains Action for the Independent Retailer sections — in each chapter — detailing how small retailers may adapt content to their own operations. Offers a video series, paralleling the text, with in-store and market footage and interviews by leaders in the field. Covers areas such as Retailing Classifications and Environments, Careers, Buying and Merchandising, Promotion and Customer Services.
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- PublisherPrentice Hall
- ISBN 10 0134483847
- ISBN 13 9780134483849
- BindingHardcover
- Number of pages417
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-016-01858
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Retailing
Published by
Prentice Hall
(1996)
ISBN 10: 0134483847
ISBN 13: 9780134483849
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Hardcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780134483849. Seller Inventory # 8970125
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