Items related to Advertising Worldwide: Concepts, Theories, and Practice...
Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising - Softcover
Synopsis
Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media changes, and international advertising campaigns.
"synopsis" may belong to another edition of this title.
From the Publisher
This text presents an overview of all aspects of international, multinational, and global advertising and describes the major aspects which make advertising worldwide different from local advertising.
"About this title" may belong to another edition of this title.
Search results for Advertising Worldwide: Concepts, Theories, and Practice...
Stock Image
Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
Seller: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Seller Inventory # mon0000041721
Quantity: 2 available
Stock Image
Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780134718972. Seller Inventory # 9128967
Quantity: 1 available
Seller Image
Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
Published by
Englewood Cliffs : Prentice Hall, 1991
ISBN 10: 0134718976
ISBN 13: 9780134718972
Used
23,5 x 17 cm
First Edition
Seller: avelibro OHG, Dinkelscherben, Germany
Seller rating 5 out of 5 stars
23,5 x 17 cm. Condition: Gut. 1. Edition. XVI, 440 Seiten ; Mit Figuren und Tabellen Softcover, Broschur in sehr gutem Zustand, innen wie außen. In Englisch. Bitte beachten Sie unsere Bilder. MIG-10-03A|S98 Sprache: Englisch Gewicht in Gramm: 663. Seller Inventory # 2028952
Quantity: 1 available
Stock Image
Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Edition 1991. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1991. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-492-724
Quantity: 1 available