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An introduction to rhetorical communication - Softcover

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9780134954578: An introduction to rhetorical communication

Synopsis

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

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From the Back Cover

Key Benefit: This seventh edition offers a true integration of rhetorical theory and social science approaches to public communication. Key Topics: This highly successful introduction to the field guides readers through message planning and presentation in an easy step-by-step process. All in all, this book provides readers with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

About the Author

James C. McCroskey, West Virginia University

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  • PublisherPrentice-Hall
  • Publication date1982
  • ISBN 10 0134954572
  • ISBN 13 9780134954578
  • BindingPaperback
  • LanguageEnglish
  • Edition number4
  • Number of pages323
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    • 3.52 out of 5 stars
      27 ratings by Goodreads

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McCroskey, James C.
Published by Prentice Hall, 1982
ISBN 10: 0134954572 ISBN 13: 9780134954578
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