An introduction to rhetorical communication - Softcover

McCroskey, James C

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9780134954578: An introduction to rhetorical communication

Softcover

ISBN 10: 0134954572 ISBN 13: 9780134954578

Publisher: Prentice-Hall, 1982

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An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

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Key Benefit: This seventh edition offers a true integration of rhetorical theory and social science approaches to public communication. Key Topics: This highly successful introduction to the field guides readers through message planning and presentation in an easy step-by-step process. All in all, this book provides readers with a solid grounding in the rhetorical tradition and the basis for developing effective messages.